Case Studies
Project: Animal Rescue League Adopts New Marketing Tools
Vertical Market: Nonprofit
Business Application: Direct Marketing/Loyalty
Business Objectives
The Animal Rescue League (ARL) of Western Pennsylvania is a nonprofit organization dedicated to finding homes for animals. Having been in operation for several years the organization was interested in improving its marketing effectiveness and service offerings. ARL decided to conduct a survey with the following objectives:
• Understand how customers were finding out about ARL
• Learn how customers felt about their animal adoption experience
• Garner opinions about the value of ARL services (adoption‚ clinic‚ obedience school‚
kennel‚ cemetery and wildlife rehabilitation)
• Collect email addresses
• A secondary objective was to collect donations
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Project: Alerus Financial Solicits New Business With Variable Data
and Personalized URL Mail Campaign
Vertical Market: Financial Services
Business Application: Direct Marketing/Lead Generation
Business Objectives
Alerus Financial‚ a North Dakota banking institution‚ wanted to encourage
new loan applications. In a unique side-by-side test of variable data and
static direct mail‚ the company saw a 3.67% response rate to the variable
data segment versus a response rate of less than 1% from the static portion.
Program Objectives
• Obtain new loan customers
• Establish a direct marketing baseline for future marketing efforts
• Compare variable data marketing to traditional static methods
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Source: http://www.caslon.net/PODi-Case-Studies/
Vertical Market: Nonprofit
Business Application: Direct Marketing/Loyalty
Business Objectives
The Animal Rescue League (ARL) of Western Pennsylvania is a nonprofit organization dedicated to finding homes for animals. Having been in operation for several years the organization was interested in improving its marketing effectiveness and service offerings. ARL decided to conduct a survey with the following objectives:
• Understand how customers were finding out about ARL
• Learn how customers felt about their animal adoption experience
• Garner opinions about the value of ARL services (adoption‚ clinic‚ obedience school‚
kennel‚ cemetery and wildlife rehabilitation)
• Collect email addresses
• A secondary objective was to collect donations
Read More
Project: Alerus Financial Solicits New Business With Variable Data
and Personalized URL Mail Campaign
Vertical Market: Financial Services
Business Application: Direct Marketing/Lead Generation
Business Objectives
Alerus Financial‚ a North Dakota banking institution‚ wanted to encourage
new loan applications. In a unique side-by-side test of variable data and
static direct mail‚ the company saw a 3.67% response rate to the variable
data segment versus a response rate of less than 1% from the static portion.
Program Objectives
• Obtain new loan customers
• Establish a direct marketing baseline for future marketing efforts
• Compare variable data marketing to traditional static methods
Read More
Source: http://www.caslon.net/PODi-Case-Studies/