i-Connect 1:1
i-Connect 1:1 combines print, e-mail and internet landing pages to improve response rates‚ gather and improve information and connect you to your clients like never before.
i-Connect’s robust connections provide unlimited flexibility in using variable data with many types of auto response features. i-Connect promotes ongoing dialogues that will equip you with the knowledge to anticipate and create solutions in advance of your competitors. i-Connect transitions data seamlessly between print and online solutions. i-Connect allows you to reap the rewards of of measuring the success of your campaign by receiving easy-to-read dashboard reports.
i-Connect’s robust connections provide unlimited flexibility in using variable data with many types of auto response features. i-Connect promotes ongoing dialogues that will equip you with the knowledge to anticipate and create solutions in advance of your competitors. i-Connect transitions data seamlessly between print and online solutions. i-Connect allows you to reap the rewards of of measuring the success of your campaign by receiving easy-to-read dashboard reports.
The Personalized URL Cycle Personalized URLs
or PURLs are powerful marketing opportunities.
Leads are presented with an invitation to go to a
web page that contains a customized message.
• Variable–driven personalized direct mail
• Variable–driven personalized e-mail
or PURLs are powerful marketing opportunities.
Leads are presented with an invitation to go to a
web page that contains a customized message.
• Variable–driven personalized direct mail
• Variable–driven personalized e-mail
The personalized landing page created using i-Connect contain single pieces of data, for example the contact’s first name‚ or more complex and targeted messages with unique graphics‚ text‚ and data present on the page.
Much like variable information printing, personalized landing pages use the contact data that your organization already has in your database to customize marketing messages and target contact interests.
Personalized landing pages link to a web form providing the contact with the opportunity to update their contact information and provide your database with even more information about themselves‚ their interests‚ and the contact method which is most likely to turn them into a customer!
Much like variable information printing, personalized landing pages use the contact data that your organization already has in your database to customize marketing messages and target contact interests.
Personalized landing pages link to a web form providing the contact with the opportunity to update their contact information and provide your database with even more information about themselves‚ their interests‚ and the contact method which is most likely to turn them into a customer!
Benefits of utilizing i-Connect 1:1
• Improved response rates
• Increased lead conversions
• Multifaceted variable information
publishing options
• Prospect details immediately
routed to Sales and Marketing
• Robust contact response forms
• Easily associate fulfillment based
on response
• Customizable questions
• Multilevel detailed reporting:
–Who clicked where
–When they clicked the link
–Where the contact went
• Improved response rates
• Increased lead conversions
• Multifaceted variable information
publishing options
• Prospect details immediately
routed to Sales and Marketing
• Robust contact response forms
• Easily associate fulfillment based
on response
• Customizable questions
• Multilevel detailed reporting:
–Who clicked where
–When they clicked the link
–Where the contact went
SNAPSHOT RESULTS:
• Manufacturer Equipment Liquidation
Promoting equipment available due to acquisition. 85 leads (program cost $4,500).
Sold entire inventory, reaping $750‚000 in 3 weeks.
• Used Printing Equipment
1st–ever direct mail PURL campaign – unprecedented lead generation due to promotion. Value of equipment - $500‚000 or higher – ongoing program, 51 Leads
• Financial Insurance Company
Increasing attendance at seminar. Increased participation by over 300%
• ACME Direct
Capability promotion that yield a 16.9% response rate. Multi-channel email and direct mail.
• Houghton College Grant Program
Achieved a 6.2% response rate. Multichannel email and direct mail program.
• Manufacturer Equipment Liquidation
Promoting equipment available due to acquisition. 85 leads (program cost $4,500).
Sold entire inventory, reaping $750‚000 in 3 weeks.
• Used Printing Equipment
1st–ever direct mail PURL campaign – unprecedented lead generation due to promotion. Value of equipment - $500‚000 or higher – ongoing program, 51 Leads
• Financial Insurance Company
Increasing attendance at seminar. Increased participation by over 300%
• ACME Direct
Capability promotion that yield a 16.9% response rate. Multi-channel email and direct mail.
• Houghton College Grant Program
Achieved a 6.2% response rate. Multichannel email and direct mail program.